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Sunday, October 18, 2026
Regal Enterprise UK

The artist contributes his £25k prize Mercury Prize to grassroots music venues

Sam Fender receiving his trophy in Newcastle
The musician was awarded the Mercury Prize in October in Newcastle

The star has handed over the entirety of his £25,000 honor cash to the MVT, which operates to protect the United Kingdom's independent music venues.

The star was presented with the award on October 16 as his third album People Watching was chosen as the outstanding release of the past year.

Fender has decided to hand the money over to the trust, in appreciation of the vital role grassroots venues played in his initial steps.

"I personally would not have achieved what I am doing today if it wasn't for all the performances I performed around the area, and further afield, when I was beginning," remarked Sam Fender. "These venues are legendary, but they are struggling."

Beginning in 2023, at least 150 of these locations have shut down – about 16% of the total UK scene.

Recently, top acts such as Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all aided the MVT in its initiatives to help venues survive, by adding a modest fee to their ticket costs, which goes to help independent venues.

Sam Fender also took part, collecting in excess of £100,000 on his recent tour to support thirty-eight small stages across England, Scotland, and Wales.

The money supported locations that were dealing with possible closure due to challenges caused by water damage, blazes and bereavements, as well as permit problems, conflicts and noise complaints.

Additional spaces obtained monetary aid in modernizing facilities and sound and lighting systems that directly benefitted musicians and audiences.

"The notion that funds from shows in big venues backs the independent spots, where it begins for artists like me, is just logical," the star has said.

The band Pulp on stage
The group are one example who gave their Mercury Prize prize money to good causes

The musician is far from the only musician to give his honor winnings to good deeds.

Back when the band won the prize in 1996 for their release the album, frontman the singer announced that the act would give their prize money to the organization the charity.

In 2002, musician the artist split her award among several organizations, including the NSPCC and a Sickle Cell organization.

"I also gave a grand to Highgate Newtown, to their classes, because I practiced gymnastics when I was younger and they needed new equipment," the artist shared with the media.

Previously, the band gave their winnings to the local youth club that nurtured their act, alongside other local music groups.

Also winners that year they gave their winnings to a charity for MS after a friend was identified with the disease.

"Receiving the award was quite enough," stated artist Heather Small. "The cash was the extra but we could do without the cherry, because we had the honor. So our victory impacted the lives of others."

Recently, the trust shared it had protected two local spots in south-east England, by bringing them into community ownership.

One venue in Southampton and The Croft in Bristol were acquired under the Own Our Venues scheme, which is backed by the arts council and enthusiasts who purchase "stakes" in the properties.

JS
By

Jennifer Smith

A seasoned business strategist with over 15 years of experience in corporate growth and digital transformation across UK enterprises.

Regal Enterprise UK

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